All files/stories were recorded with professional voice talents using complex audio design. Sound layers and details were carefully planned thus making an immersive, strong and compelling audio experience.
Each audio file was linked with an emotion self-reporting tool where participants were supposed to measure their emotions by using the “Self-Assessment Mannequin” (SAM model). SAM is a non-verbal pictorial assessment technique that directly measures the pleasure, arousal, and dominance associated with a person’s reaction to a wide variety of stimuli. It is a very efficient tool in the measurement of personal responses to stimulus that has been scientifically validated.
Additionally, we used cutting edge emotion detection technology to compare self-assessment results with bodily reactions thus making 360 degrees map of the human rational, emotional and physiological reactions on art. In two subsequent experiments we used computer vision technology to detect facial signals and state-of-the-art EEG device to analyse brain waves.
Our EEG prototype has been listed on the Innovation Radar European Commission platform.